Digital Marketing is a form of marketing done through various internet sources like social media, video channels, blogging, and search engine. Nowadays, it has become a primary mode of marketing that has been growing at a faster speed. This form of marketing is prepared to reach the maximum number of audiences in less time. With an increasing number of social platforms, there is an expanding amount of marketing strategies as well. These techniques provide sellers with additional benefits of marketing like lower marketing expenses and higher reach of customers. Many organizations use digital marketing because it allows them to advertise their products in multiple ways like blogs, social media posting, video vlogging, and email marketing.
Impact of COVID-19 Over the Businesses
As we know, that COVID-19 has impacted the Earth in various ways. Since the whole world gets shut down, no mode of entertainment and shopping is left other than online platforms. Everyone started to do internet surfing and tried a lot of new things on their own. According to the analysis, nearly 70% of the population used social media during the lockdown period. From this data, we can see how people use social media in a considerable amount of time. People started shopping online as they have been unable to move out to fulfill their basic needs. It is the reason behind the rise in online business and digital marketing techniques.
After the impact of COVID-19 all over the world, the scope of digital marketing has increased tremendously. Hence, everyone has become active on the internet in the lockdown period. It helped them to learn and search for new things via various websites. Therefore, this activity helps the organization to promote its products more effectively. They started promoting their merchandise through online platforms to enhance their reach. Advertising of the products using digital marketing techniques directly reaches the target audience and helps to increase the company revenue. Due to digital marketing, so many e-commerce companies get a lot of traffic over their website.
Career Opportunities in Digital Marketing
Over the decade, we have seen a lot of career opportunities in digital marketing in India. In the past few years, there has been a growing trend in various domains of digital marketing. We have seen a positive impact of this technology on market behavior. Digital marketing is the best way of marketing for small and e-commerce companies. It helps them to grow their business at a very efficient expense. Therefore, every entrepreneur or whoever wants to start their own business learns about digital marketing.
There are various career opportunities in this field that help youngsters to get bright light for their future. In this section, we are going to study various tools of digital marketing that will help an organization to get more traffic over the website:
Search Engine Optimization:
This is a part of digital marketing that aids an individual to rank their site on Google Searches. Digital marketing experts use SEO to increase the traffic and number of visitors to the website. There are several tools of SEO like Google Webmaster Tools, Google Keyword Planner, and Google AdWords. It depends on multiple factors such as the quality of content and backlinks, engagement of users, and the friendly nature of a website. SEO includes three different ways of optimization: On-page, Off-page, and Technical.
Content Marketing:
It is another way of increasing traffic over the website. It is done by posting blogs on the website and promoting it to enhance the number of visitors using content. One needs to take care that the content should be relevant, consistent, and valuable. While writing content, the writer needs to focus on that information should be composed accurately and uniquely. It includes various activities such as blog posting, whitepapers, e-books, and infographics.
Social Media Marketing:
Social media managers use this method to promote products and services over social media platforms. There are various social media platforms like Instagram, Facebook, Twitter, and Pinterest to increase the awareness of your brand and generate leads for the business. These days, everyone uses social media in their free time to keep themselves updated and active. When they see posts and stories about any product or service, they visit the website to know more about that. It will help the e-commerce business to get more engagement for their commodities.
Email Marketing:
Email marketing is done to aware the targeted audience about seasonal offers and events via email. It helps to promote the content and redirect the audience to a website. In this marketing strategy, various things like customer welcome emails, holiday information and discounts, follow-up emails, and features for similar products.
Scope of Digital Marketing in India
From the past decade, we have seen a hike in digital marketing career opportunities. In India, there is a rise in digital marketing careers to an extent. Several digital marketing agencies fulfill the marketing needs of various companies. According to the reports and research, there is an increase of 25-30% in digital marketing annually. The average salary of a digital marketing manager is around 3-8 Lac per annum. In 2021, approximately 600 million people will be using the internet to entertain themselves. We can see how social media platforms assist websites advertise products effortlessly. According to the research, there are around 6000 vacancies for digital marketing managers only. In today’s era, digital marketing has great potential and scope in India as everything is ongoing digital. Therefore, becoming a digital marketing manager will help an individual to make their future bright.
Conclusion
Studying digital marketing needs a lot of creativity, farsightedness, and presence of mind. One needs to look forward to everything like ranking, visitors, content, and infographics. Becoming a digital marketing associate means that you have to do your best to rank the company’s website in Google searches. Nowadays, there are multiple opportunities in digital marketing that provide everyone with the best salary package. Digital marketing brings a new era that helps everyone to open doors for better opportunities.
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