Google has also given more weight to the unique content. The search engine crawlers easily trace good content and rank them high in their search engine rankings. Time and again Google has stressed the importance of authentic, impressive, and alluring content. Web developers have realized the importance of content for elevating the ranks of their websites in the major search engine rankings.
Words have the strength to change the thinking power of the reader. In fact, eye-catchy and appealing content entices the readers and inculcates trust and confidence in their minds.
For a website, it goes without saying that content is the king. A good, authentic, and impressive content lures a mammoth of traffic to the site. It elevates the conversion ratio as visitors get converted to customers after going through a good piece of content on the site.
The content of the website is vital as it relates to two important audiences i.e. the prospective target customers and the search engines. The results of all the major search engines are content-driven. In other words, a great piece of content convinces the search engines that the content of the website is better than those of its competitors. As when a search engine crawls the page it looks for quality and relevant links to other articles. Informative and artistic content is approved by these crawlers on the basis of which they rank the site in their directory.
All the search engines are hungry for information so keywords form vital in the content of the site. Having good content, with proper keywords placing and density, and content loaded with relevant information is the key to getting organic rank and drive mammoth traffic to the site.
Content should be weaved in such a manner that it makes sense to the reader. Irrelevant content is not liked by the readers and the website has to pay heavy loss by not getting a good rank in the search engine rankings and by not attracting mammoth traffic.
A good piece of content is that which has the correct number of words. See to it that the content has at least 500 words but one can go for 750 or more based on the topic. One has to keep in mind that the real target is a human being and not a search engine so provide information that is relevant to the target customers. This will prevent the visitors from leaving the site. The great mantra for authentic content is – Be a human, write like a human and write FOR humans.
Do not overload the page with keywords. There is nothing worse than a page so over-saturated with keywords as it becomes almost unreadable. Keep in mind the target audience for whom the content is weaved then build up the content accordingly. Incorporate all those information that is in the interest of the target customers.
Make use of video blogs, graphics in the content to make the entire write-up more interesting and eye-catchy as the content is just not about just the string of words. The benefits of good, impressive, and eye-catchy content are reaped instantly.
In a nutshell, content is the most vital aspect for any website for the following reasons:
• It renders information to the readers
• Attracts search engines to the site
• Add values to the site and increase the traffic
• Enhances the site’s stickiness
• Add value to the visuals
Good content catapults the credibility of the site, organization to a new level.