Affiliate Marketing – Advantages and Disadvantages

What is Affiliate Marketing?

Affiliate marketing can be described as an advertising model within which a company tends to pay allowance or remuneration to third-party publishers with an aim to yield traffic to the company’s goods as well as services. Affiliate marketing is known to be a joint and reciprocally valuable business alliance between traders and website publishers. Within this scenario, an affiliate is paid for each and every visitor streamed by his endeavors and efforts. In simpler terms, the third-party distributors are taken as affiliates. The commission fee spurs them to catch ways to foster the company. It has been observed that affiliate marketing has enhanced in terms of notability with the history of the internet and current network age. For instance, we can note that Amazon outreached the practice with an eminent creation of an affiliate marketing program. Within Amazon’s particular program the websites, as well as the bloggers, tend to put links on its page in order to get the particular product reviewed so that they can also yield a fee when the purchase is made. In this sense, affiliate marketing is essentially a paid-for-performance marketing program where the act of selling a consumer on a product is outsourced across a potentially vast network. However, it has become the latest buzzword among the digital marketing field. At this particular point, we can agree that affiliate marketing is largely paid for a performance marketing program. Within this sort of program, the act of trading a purchaser or consumer on a product is generally externalized across a conceivably large network.

Advantages of Affiliate Marketing

  • Merchants tend to acquire an enhanced place and ambiance to trade their particular goods and services. It also results in an increased number of customers as well as sales.
  • Sellers and traders can reach out to more customers at a wider range and that too without shelling out valuable time as well as resources in its extraction.
  •  A trustworthy and reliable customer deportment and conduct are streamed by certain programs in affiliated sites that actively track down the statistics. It indulges no extra cost.
  • The affiliate marketing program gives a simple method to make extra wellsprings of salary for site distributers and proprietors. Promoting standards of the trader’s items produce moment deals wherein they get a commission.
  • On the affiliate’s part, it does not really need a big proportion or size of the investment.

Disadvantages of Affiliate Marketing

  • There are active chances and possibility that some traders can charge quite high commission costs. They can also set an expensive maintenance fee as well.
  • Deceitful and unethical merchants or traders can subjectively put down programs without letting know the affiliates about it.
  • The affiliates could have interaction in false and deceptive advertising so as to induce sales commissions. Unscrupulous affiliates could build claims and guarantees relating to the merchandise and services that are utterly wrong or are quite exaggerated. In cases like these, the traders typically receive complaints and lose any potential client.
  • Link hijackers may seize or steal the affiliate links and acquire money in place of the commissions.
  • There is a risk of false advertising as well.


So it is quite obvious that an effective affiliate marketing program needs sound planning as well as forethought. The involved terms and conditions must be secured and to avoid unpleasant situations.