A/B testing is testing and choosing better of the two versions of an element (A and B) along with a metric which states if it is a success. In order to assess which version is better, it is important to experiment with both versions simultaneously. Ultimately, this testing enables a user to measure which of the versions can prove to be more successful and help them in make a selection for use in the real world.
If you are a beginner, you need to follow one of the 2 simple ways to set up an A/B test:
- Replacing the element before the loading of a web page: In case you wish to run this test on a single element present on the web page, always keep in mind that while the test goes live, the A/B tool has a tendency of replacing the original button with one of the variations before the page gets displayed to the visitor.
- Redirecting to some other page: In case the entire page needs to be tested, it is important to create as well as upload a new page on the website. As soon as the test is run, the tool will redirect a small chunk of visitors to some alternate URLs.
AMICI can help you to identify the best-performing web page that closely match to the user’s interests. To setup A/B and multi-variant testing, contact us. We provide website design and development services to cater to business needs.