Since 2013 Indian elections have emerged as the most followed event in the country. Two very impressive common man turned politicians intervened the scene after decades, becoming\u00a0larger-than-life personalities. They both fought tooth and nail and surfaced out victorious in\u00a0their respective ways. Their sheer charismatic personalities and aura had a huge impact on the\u00a0masses. Their campaigning took from the streets to televisions and to the internet. Let me stop\u00a0here to introduce the subjects- Mr.Narendra Modi and Mr.Arvind Kejriwal. They both are\u00a0equally idealistic and hard-working. While one came from a humble background, the other\u00a0made it big with an IIT degree and by being an Ex-Indian Revenue service. The underlying\u00a0rationale of serving the nation is the only common thread behind both of their intentions. The second underlying commonality amongst both men is the effective use of Social media. Though the age group of both the persons varies, their zeal to reach people through the\u00a0social media mode did not deter. This was the first time in the history of Indian politics where\u00a0social media was used to this maximum extent. Both Mr.Kejriwal and Mr.Modi used social\u00a0networking at full throttle.<\/p>\n
Mr.Modi started highlighting their party\u2019s election manifestos, Gujarat government initiatives, public programs, growth rates, public distribution system on their website. Mr.Modi also used\u00a0social networking sites like Facebook, Twitter effectively to communicate his thought process\u00a0on various topics. The Japanese Prime minister Mr. Shinzo Abe is an adherent follower of Mr.Modi apart from other 4.99 million people. This is a staggering presence for any Indian\u00a0politician in the social media limelight. There is more to it. Post his taking over as an Indian prime\u00a0Minister he has taken many initiative programs like http:\/\/mygov.in\/ page wherein ideas can\u00a0be shared either in the DISCUSS or DO forums. This only led to greater citizen participation and\u00a0inclusiveness.<\/p>\n
On the other hand, the IIT prodigy Mr. Kejriwal has used social media in such a way that he\u00a0made local presence felt global. He internationalized his party by challenging corruption-free\u00a0governance, effective funding mechanisms and the main threat to Indians is the youngest lot of\u00a0politicians in his party like the famous Rajeev Chadha. Each of these factors has been\u00a0effectively publicized using social media forums such as Facebook, Twitter, and the party\u00a0website. His transparent part funding and candidatures of various party members with a report\u00a0card called MLA report card had been widely viewed.<\/p>\n
In the biggest ever political election rallies social media had been used or rather exploited at\u00a0the fullest reaching millions of people across the globe. Post the elections, the winning was\u00a0celebrated too in the social media forums. Thus the recent elections had marked the beginning\u00a0of a new level of politics nicknamed social media elections or for short \u201cElectronic Elections\u201d.<\/p>\n